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레노버(lenovo) 기업분석, 시장점유율, 성장배경, 환경분석(SWOT, 4P전략), IBM 인수 및 효과, 한국 진출, 과제

본문일부 및 목차

Ⅰ. 서론 ······································································1

Ⅱ. 기업소개 ································································1
1. 레노버(lenovo) 소개
2. 연혁
3. 경영자 소개 및 경영이념
4. 제품소개

Ⅲ. 규모 및 시장점유율 ·················································5
1. 레노버의 규모
2. 시장점유율

Ⅳ. 성장배경 및 경쟁력 ·················································7
1. 성장배경
2. 경쟁력

Ⅴ. 환경분석 (SWOT 분석 및 4p 전략) ·························10
1. SWOT분석
2. 4p 전략

Ⅵ. IBM 인수 및 효과 ·················································13
1. IBM 인수과정
2. 인수 후 효과

Ⅶ. 한국 진출 ·····························································15
1. 한국시장 판매전략
2. 한국시장 성공사례
3. 한국시장이 대응할 방안
4. 시사점

Ⅷ. 과제 ····································································19

Ⅸ. 결론 ····································································20
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#레노버(lenovo) 기업분석

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